Soulty is a concept store focusing on ethically sourced materials and local manufacturing. Offering a variety of products ranging from fashion pieces to cosmetics, Soulty launched a limited edition collection called ‘Back to Earth’ to which they needed a new identity.
Inspired by the nature – the ocean, sand dunes, natural stones – we implemented a soft and monochrome colour palette and an organic brand pattern. It builds a connection to the earthy theme yet gives enough variety for creative brand visuals. The gold foil and letterpress finishes utilised on the packaging and printed materials create a subtle but nuanced textural experience which gives a luxurious feel to the overall brand experience.
Scope –– Visual Identity, Branding, Packaging Design, Web Design, Content Creation